IA04

          I attended a mixer for business class on the 25^thof September located in Buhl Hall. I got to speak with many people while I was there. Some include Aimee Saxon, Carly Mendez, and Catherine Grant. Aimee Saxon is a staffing manager at Accountemps Pittsburgh, Carly Mendez is a CPA human resources representative at Schneider Downs, and Catherine Grant is a financial advisor at Morgan Stanley. It was great for me to talk. To these people because I’m not one to just go up and talk to stranger, so this helped me open up a lot. For the most part I had a great time at this event. 

            When talking to the human resources representative from Schneider Downs we were able to talk about how the training, hiring, and evaluating happenings in the line of work. The lady from Morgan Stanley who was a financial advisor talked to me about how she suggests and renders financial services to clients. I then talked to a staffing manager from Accountemps Pittsburgh and she is responsible for recruiting, training, and retaining employees.

            The article I chose to read was “Inside Google Marketing: 4 ways we’re planning for an automated future.” I chose this article because while I was reading it something caught my eye: “machines are only as good as the data we feed into them” (4 Ways to Plan).  In the article it said that when being creative they take creative from campaigns and develop questions to produce variations of ads to get key variables before testing them. One other thing I found cool in the article was “the beauty of digital marketing is how easy it is to ne contextually relevant” (4 Ways to Plan). 

Works Citied

“4 Ways to Plan for Business Marketing Automation- Think with Google.” Google,Google, www.thinkwithgoogle.com/marketing-resources/business-marketing-automation/.

            

IA05

During our marketing section of class discussion Dr. Chung had guest speaker Dr. Michelle Price come in and teach the class. I chose to talk about Dr. Price because she really caught my attention with not letting us have our laptops or phones out. Dr. Michelle Price got her Bachelor of Fine Arts in studio art & history from Ohio University in 1989. Dr. Price went to a different university to get her MFA in design at Syracuse University in 1992. She then decided to continue her education and got her Doctor of Philosophy in instruction technology from Ohio University in 2013. Before Dr. Price became an assistant professor at Ohio University, she worked at Imperial Home and Décor Group and American Greetings. She became an assistant professor  at Ohio University from 2002 to 2014. She has recently, 2018, come to Chatham as the student & community engagement coordinator. 

The main concepts I have learned from her lecture was to stay off my phone during class, just kidding she actually taught me a lot. Dr. Price taught about the concepts of product, industry, product development process, and patent. According to her presentation product is something that can be marketed to customers because it provides a benefit and satisfies a need. An industry is a group of businesses that compete with one another to market products that are the same or similar. The product development process is a series of activities by which a product idea is transformed into a final product. Dr. Price said a patent is a grant of the exclusive right to produce or sell a product, process, or invention. 

Each concept Dr. Michelle Price talked about was also stated in our class book. For example, Dr. Price went over industry, patent, product, and product development process. According to the book a patent “grants you the right to exclude others from making, using, offering for sale, or selling the invention in the United States for twenty years” (Flat World Knowledge). Dr. Price explanation of a product is almost the same as the book, “a product is something that can be marketed to customers because it provides them with a benefit and satisfies a need” (Flat World Knowledge). The definition of the product development process in the book is exactly what Dr. Price said in her lecture. 

I chose to read the article “Inside Google Marketing: What we learned from the Pixel 3 launch” because it has marketing right in the name. The first thing that caught my attention was “data is a marketer’s best friend, especially when you’re gearing up to launch a new product” (Marketing for the Pixel 3 Launch). The article talks about how data helps create product and the development process. It also said that dreaming has become lost a little bit in the industry.

Works Citied 

Flat World Knowledge, scholar.flatworldknowledge.com/books/30862/Collins-ch10_s08/read .

“Marketing for the Pixel 3 Launch- Think with Google.” Google,Google, www.thinkwithgoogle.com/marketing-resources/experience-design/pixel-3-product-launch-marketing/.