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During our marketing section of class discussion Dr. Chung had guest speaker Dr. Michelle Price come in and teach the class. I chose to talk about Dr. Price because she really caught my attention with not letting us have our laptops or phones out. Dr. Michelle Price got her Bachelor of Fine Arts in studio art & history from Ohio University in 1989. Dr. Price went to a different university to get her MFA in design at Syracuse University in 1992. She then decided to continue her education and got her Doctor of Philosophy in instruction technology from Ohio University in 2013. Before Dr. Price became an assistant professor at Ohio University, she worked at Imperial Home and Décor Group and American Greetings. She became an assistant professor  at Ohio University from 2002 to 2014. She has recently, 2018, come to Chatham as the student & community engagement coordinator. 

The main concepts I have learned from her lecture was to stay off my phone during class, just kidding she actually taught me a lot. Dr. Price taught about the concepts of product, industry, product development process, and patent. According to her presentation product is something that can be marketed to customers because it provides a benefit and satisfies a need. An industry is a group of businesses that compete with one another to market products that are the same or similar. The product development process is a series of activities by which a product idea is transformed into a final product. Dr. Price said a patent is a grant of the exclusive right to produce or sell a product, process, or invention. 

Each concept Dr. Michelle Price talked about was also stated in our class book. For example, Dr. Price went over industry, patent, product, and product development process. According to the book a patent “grants you the right to exclude others from making, using, offering for sale, or selling the invention in the United States for twenty years” (Flat World Knowledge). Dr. Price explanation of a product is almost the same as the book, “a product is something that can be marketed to customers because it provides them with a benefit and satisfies a need” (Flat World Knowledge). The definition of the product development process in the book is exactly what Dr. Price said in her lecture. 

I chose to read the article “Inside Google Marketing: What we learned from the Pixel 3 launch” because it has marketing right in the name. The first thing that caught my attention was “data is a marketer’s best friend, especially when you’re gearing up to launch a new product” (Marketing for the Pixel 3 Launch). The article talks about how data helps create product and the development process. It also said that dreaming has become lost a little bit in the industry.

Works Citied 

Flat World Knowledge, scholar.flatworldknowledge.com/books/30862/Collins-ch10_s08/read .

“Marketing for the Pixel 3 Launch- Think with Google.” Google,Google, www.thinkwithgoogle.com/marketing-resources/experience-design/pixel-3-product-launch-marketing/.